“Show, Don’t Tell.” Three simple words that make or break grant applications. Anyone who’s worked with me has likely heard me bang on and on and on about this. And for good reason, the fastest way to lose a reader’s attention is to make bold claims without backing them up.
🚨 Telling Statement:
“Our AI-powered software is revolutionizing predictive maintenance in manufacturing.”
Sounds impressive, right? But where’s the proof?
✅ Showing Statement:
“In live trials with two FSTE 500 manufacturers, our AI-powered platform reduced unexpected machine failures by 43%, saving an estimated $2.1M in downtime costs.”
Now, instead of just a claim, we have real-world validation—specific data, industry credibility, and financial impact.
🔑 Why This Matters in Proposals
When writing grant applications or investor pitches, you have limited space and even less time to convince someone. If you rely on vague, unsubstantiated statements, your proposal will blend into the noise. But if you demonstrate your credibility with proof, examples, and tangible impact, you stand out.
💡 How to Apply “Show, Don’t Tell” in Proposals:
📌 Instead of saying “Our AI tool optimizes hospital workflows,” say “Our software helped reduce patient wait times by 27% in a pilot with [Hospital Name].”
📌 Instead of “We have strong commercial interest,” reference signed pilot agreements or letters of intent from real customers.
📌 Instead of “Our team is highly experienced,” highlight specific successes, e.g., “Our CTO previously scaled an AI startup to a £50M exit.”
Strong proposals don’t just state facts: they illustrate a compelling story.
Before you hit submit on your next application, ask yourself: Am I just telling, or am I showing?
